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Prospection AI

With award-winning ProGPT

The pharma brand's single source for patient-centric intelligence

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Prospection AI is a self-service, patient-centric intelligence platform that elevates commercial data fluency and insights accessibility to bring a unified understanding of care-and-share in seconds. Prospection AI is purpose built to be the shared hub for brand teams, analytics teams, and commercial executives, giving each what they need…when they need it.

42%
Faster1
Speed Critical Insights for Brand Teams
71%
Increase1
Free Up Time & Effort of Analytics Teams
up to
$200K Savings2
Realize Full Value of Patient Data Investment

Save Commercial Organizations Time & Money to Unlock Care-and-Share

Commercial Executives

Broaden access to patient-centric intelligence in your organization via a single source platform, enabling consistency in insights and agile decision making across the cross-functional teams that support commercialization.

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Brand Team

Take control of brand planning and strategy with a platform that puts you in control of getting the routine insights you need—when you need them—and allows you to ideate and explore without burdening constrained resources.

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Analytics Team

Augment analytics capabilities with configurable self-service tools that guide commercial partners to get answers to their everyday questions, freeing you up to focus on thornier analytical challenges that could move the needle.

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Commercial Executives
Broaden access patient-centric intelligence in your organization via a single source platform, enabling consistency in insights and agile decision making across the cross-functional teams that support commercialization.
Learn More
Brand Team
Take control of brand planning and strategy with a platform that puts you in control of getting the routine insights you need—when you need them—and allows you to ideate and explore without burdening constrained resources.
Learn More
Analytics Team
Augment analytics capabilities with configurable self-service tools that guide commercial partners to get answers to their everyday questions, freeing you up to focus on thornier analytical challenges that could move the needle.
Learn More

Insight

Get unmatched visibility into patient behavior, product performance, and market dynamics

Prospection AI’s Insight guides commercial teams to an understanding of care-and-share through intuitive, self-service analytics reports grounded in enriched, longitudinal claims data, including regimens and lines of therapy. Insight provides the validated, patient-centric intelligence that brand and analytics teams need to maximize outcomes and growth.

Journey

Uncover patient journey insights that maximize engagement, growth, and outcomes

Prospection AI’s Journey visualizes patient treatment paths across therapy lines and treatment regimens over time using real-world, patient-centric intelligence. Gain full views of complex patient journeys in seconds with robust and intuitive filtering for a deeper understanding of care dynamics. Investigate behavior drivers and needs around brand selection to optimize messaging and experiences as well as improve patient outcomes.

Journey

Uncover patient journey insights that maximize engagement, growth, and outcomes

Prospection AI’s Journey visualizes patient treatment paths across therapy lines and treatment regimens over time using real-world, patient-centric intelligence. Gain full views of complex patient journeys in seconds with robust and intuitive filtering for a deeper understanding of care dynamics. Investigate behavior drivers and needs around brand selection to optimize messaging and experiences as well as improve patient outcomes.

Action

Unleash patient-centric intelligence to guide patient finding and tactical activities

Prospection AI’s Action enables near real-time responses to market and patient insights through configurable alerts and integrated patient finding tools. Define target cohorts, then locate associated treating doctors or facilities on interactive maps to coordinate localized outreach. Combine automated compliance, patient, and market alerts for key events like non-adherence or adverse events with geographical patient finding to power data-driven omnichannel orchestration and activation.

*Only available in select markets.

Critical Insights

Understand 80%+ of brand- and competitor-focused critical insights in an instant

Prospection AI’s self-service experience starts with the Critical Insights Hub, which highlights Key Business Questions (KBQs) that give brand managers immediate answers to their most pressing business questions in a click. Dozens of essential questions cover key performance indicators related to market share and size, business growth, business loss, patient adherence and persistence, patient journey and intervention points, providers of interest, and more.

Critical Insights

Understand 80%+ of brand- and competitor-focused critical insights in an instant

Prospection AI’s self-service experience starts with the Critical Insights Hub, which highlights Key Business Questions (KBQs) that give brand managers immediate answers to their most pressing business questions in a click. Dozens of essential questions cover key performance indicators related to market share and size, business growth, business loss, patient adherence and persistence, patient journey and intervention points, providers of interest, and more. 

ProGPT

The handy, AI-powered assistant for refining and exploring insights, all via a chat experience
Prospection AI’s award-winning ProGPT helps brand managers simplify the use of real-world data in planning and decision making. With ProGPT, brand and analytics users can refine Key Business Questions, make routine updates to key dashboards, and explore hypotheses that can improve care-and-share—all with the ease of natural language. Build and update reports from patient-centric intelligence in seconds…without the back-and-forth often required to iterate on dashboards.
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For five years in a row, every product we launched in our region was the worldwide top performer. Prospection was instrumental in achieving this.

Client
Top 10 Pharma

Prospection provides more granular insights for different regimens, especially the time on treatment. This is the key patient-centric metric.

Client
Top 10 Pharma

Prospection’s patient intelligence is extremely useful. Additional data, like comorbidity, adds to the depth and insight.

Client
Top 10 Pharma

By understanding the market better, we are making more informed commercial decisions and patient-centric decisions.

Client
Top 10 Pharma

Prospection AI is the first analytics tool I've seen that uses AI. It will allow more people to access the data more easily.

Head of Strategy and Business Excellence
Big Pharma Customer

1

1. Prospection client analysis (2017) evaluating use of Prospection’s platforms prior to adoption and after adoption.

Prospection client analysis (2017) evaluating use of Prospection’s platforms prior to adoption and after adoption.

2

ThoughtSpot (2020), Dashboards are Dead, “The cost of personalizing insights with dashboards” formula. Prospection AI configuration (2023).

ThoughtSpot (2020), Dashboards are Dead, “The cost of personalizing insights with dashboards” formula. Prospection AI configuration (2023).