Bridging the Gap: How Patient-centric Intelligence is Transforming Pharmaceutical Launches
Eric Chung, co-founder of Prospection, shares his experience on how patient-centric intelligence (PCI) can transform pharmaceutical launches. Learn how leveraging vast patient data and advanced techniques like machine learning can produce intelligence that optimises launch strategies, improves resource allocation, and ultimately enhances patient care.
Not all Data is Equal to the Task
Relying on sales data for market and patient insights delivers an incomplete picture of the patient journey, and missed opportunities arise as a result. You need a patient-centric analytics platform, giving you insights across brands and indications that transform patient care and commercial performance.
