Resources

Patient-centric intelligence (PCI) offers Australian biotech and medical device companies a powerful tool for navigating the US healthcare market. Discover how PCI can unlock market potential, mitigate risks, and strengthen pitches to partners and investors.

Learn how Patient-Centric Intelligence (PCI) platforms can enhance collaborative brand management in the pharmaceutical industry. By integrating data and fostering cross-functional teamwork, PCI platforms empower teams to make informed decisions that improve patient outcomes and optimise brand performance. Discover how...

Generic analytics tools often fail to address the complexity of patient data in pharma. Learn why putting specialized intelligence platforms in the hands of analytics as well as commercial teams is essential for generating actionable insights that drive better patient...

Bruce Goodwin, former President of Janssen Japan and Managing Director of Janssen ANZ as well as Prospection Board member, shares his reflections and key takeaways from moderating Prospection's Pharma Executive Roundtable on AI and Generative AI in Tokyo. Get Bruce's...

RWD alone isn't enough. To truly understand patients and drive meaningful improvements, you need PCI. Find out why RWD falls short and how PCI bridges the gap, providing pharmaceutical companies with the insights they need.

Mr. Eiichi Naka, a senior pharma leader with 40 years experience, discusses patient-centric PSPs and the impact of AI in driving outcomes in rare disease.

Discover how AI and patient-centric intelligence are transforming pharma's approach to commercial strategy. Ipsen's Nicholas Phillips shares insights on leveraging AI for data-driven decision-making and improved patient outcomes.

Successful brand planning is the product of great synergy between analytics and commercial teams. Patient-centric intelligence (PCI) has emerged as a game-changer, bridging the gap between these teams and enabling data-driven decision-making. Discover how PCI can enhance collaboration, improve brand...

Discover the power of patient-centric intelligence in our latest whitepaper, "Connect Care at the Core: A Brand Planning Guide." This comprehensive resource explores how leveraging real-world insights can transform your brand planning process, uplifting market share and patient care.