Published Research: Otsuka sheds light on Myelodysplasia Treatment in Australia with Patient-centric Intelligence

A recent study in eJHaem led by Anoop Enjeti, MD, PhD, in collaboration with Otsuka and Prospection, highlights the importance of treatment adherence and the need for more treatment options for Myelodysplastic Syndromes (MDS). It also showcases the critical role patient-centric intelligence can play in deepening understanding of treatment performance and patient behaviors, on the path to improving patient outcomes.

Reimagining Brand Management With Patient-centric Intelligence

Patient-centric Intelligence (PCI) is transforming the way pharmas manage their brands. It helps companies quickly get to actionable insights informed by the patient journey, and insights centered around patients inevitably lead to better outcomes, for pharmas as well as patients.

Not all Data is Equal to the Task

Relying on sales data for market and patient insights delivers an incomplete picture of the patient journey, and missed opportunities arise as a result. You need a patient-centric analytics platform, giving you insights across brands and indications that transform patient care and commercial performance.