Published Research: Otsuka sheds light on Myelodysplasia Treatment in Australia with Patient-centric Intelligence

A recent study in eJHaem led by Anoop Enjeti, MD, PhD, in collaboration with Otsuka and Prospection, highlights the importance of treatment adherence and the need for more treatment options for Myelodysplastic Syndromes (MDS). It also showcases the critical role patient-centric intelligence can play in deepening understanding of treatment performance and patient behaviors, on the path to improving patient outcomes.

Synthetic Savants

As generative AI sweeps the world, how will it transform the way we work and innovate?

Navigating Data & AI Maturity: Transforming Pharma Brand Management with Patient-Centric Intelligence

AI-powered, patient-centric intelligence is key for pharma brands seeking growth, but the journey from basic levels of data maturity to more advanced stages has challenges. Read on to learn how adopting patient-centric intelligence accelerates progression through the maturity model, providing a faster path to data-driven decision making, and unlocking robust insights to drive better care and share at every stage.