In a recent Category Visionaries podcast by Front Lines, Prospection CEO Daniel West shares insights on the company’s patient-centric intelligence (PCI) platform, Prospection AI. Daniel emphasizes that category design extends beyond marketing, requiring a fundamental reshaping of business strategy. Prospection aims to address “care and share” leaks, where suboptimal treatment leads to inferior patient outcomes and commercial results for pharma companies. The company has evolved its market positioning to engage directly with commercial leaders, focusing on delivering insights fueled by PCI to improve patient care and market share. He discusses the CEO’s critical role in category design and shares lessons from adapting his prior experiences to Prospection’s unique market.
Listen to the podcast here: https://www.podbean.com/media/share/pb-ku4pt-16840eb
