Discover how AI and patient-centric intelligence are transforming pharma's approach to commercial strategy. Ipsen's Nicholas Phillips shares insights on leveraging AI for data-driven decision-making and improved patient outcomes.

Successful brand planning is the product of great synergy between analytics and commercial teams. Patient-centric intelligence (PCI) has emerged as a game-changer, bridging the gap between these teams and enabling data-driven decision-making. Discover how PCI can enhance collaboration, improve brand...

Discover the power of patient-centric intelligence in our latest whitepaper, "Connect Care at the Core: A Brand Planning Guide." This comprehensive resource explores how leveraging real-world insights can transform your brand planning process, uplifting market share and patient care.

Eric Chung, co-founder of Prospection, shares his experience on how patient-centric intelligence (PCI) can transform pharmaceutical launches. Learn how leveraging vast patient data and advanced techniques like machine learning can produce intelligence that optimises launch strategies, improves resource allocation, and...

A recent study by Johnson & Johnson Innovative Medicine Asia Pacific, in collaboration with Prospection, utilised patient-centric intelligence (PCI) in Japan to evaluate the persistence of endothelin receptor antagonists in pulmonary arterial hypertension (PAH) treatment.

Patient-centric Intelligence (PCI) is transforming the way pharmas manage their brands. It helps companies quickly get to actionable insights informed by the patient journey, and insights centered around patients inevitably lead to better outcomes, for pharmas as well as patients.

Relying on sales data for market and patient insights delivers an incomplete picture of the patient journey, and missed opportunities arise as a result. You need a patient-centric analytics platform, giving you insights across brands and indications that transform patient...

Learn all about the roadmap to data maturity and AI adoption to get maximum value from your patient-centric intelligence.

Pharma brand teams require fast and easy access to patient insights to inform strategies. AI assistants like Prospection's ProGPT enable self-service analytics, saving time and unlocking value from data investments. Read the article to know more.

AI-powered, patient-centric intelligence is key for pharma brands seeking growth, but the journey from basic levels of data maturity to more advanced stages has challenges. Read on to learn how adopting patient-centric intelligence accelerates progression through the maturity model, providing...

Explore the transformative power of AI, GPT and predictive analytics and how it can benefit patient-centric brand growth.

Learn how Prospection analysed real-world data and identified a shift towards newer novel agents for chronic lymphocytic leukemia (CLL) treatment, providing insights to support their client's launch planning, submission modelling and market preparations for their new treatment. Prospection analysed treatment...