Navigating Data & AI Maturity: Transforming Pharma Brand Management with Patient-Centric Intelligence
AI-powered, patient-centric intelligence is key for pharma brands seeking growth, but the journey from basic levels of data maturity to more advanced stages has challenges. Read on to learn how adopting patient-centric intelligence accelerates progression through the maturity model, providing a faster path to data-driven decision making, and unlocking robust insights to drive better care and share at every stage.
Patient-Centric Brand Growth with ChatGPT, Predictive AI and On-Demand Patient Journey
Explore the transformative power of AI, GPT and predictive analytics and how it can benefit patient-centric brand growth.
A Healthy Dose of Data Science
Check out Tech Wire Asia podcast featuring Prospection’s Co-CEO & Co-Founder, Eric Chung, as he discusses how Prospection is using global patient data to help guide critical, data-driven decision making about treatment efficacy, drug commercialisation, and patient outcomes for the life sciences companies. Eric shares his insights on the intricacies of using anonymised patient data, the external influences of healthcare models, and more.
Prospection & Rock8 Science | Preferred Partners
Prospection and Rock8 Science are proud to announce a preferred partnership in Australia, combining patient-centric intelligence with solutions-based consulting to enable rapid, fact-based decision-making for life sciences organisations.
Case Study: Treatment patterns in chronic lymphocytic leukaemia (CLL)
Learn how Prospection analysed real-world data and identified a shift towards newer novel agents for chronic lymphocytic leukemia (CLL) treatment, providing insights to support their client’s launch planning, submission modelling and market preparations for their new treatment. Prospection analysed treatment patterns, time to next treatment, duration of treatment, overall survival, and patient outcomes using the Australian Pharmaceutical Benefits Scheme (PBS) data, leveraging their experience in accessing and analysing oncology data in a real-world setting.
Case Study: Treatment patterns in mantle cell lymphoma (MCL)
Learn how Prospection helped a pharma client understand the real-world utilization of medicines for mantle cell lymphoma (MCL). With depth of experience and analytics expertise, Prospection was able to identify patient treatment profiles using Australian Pharmaceutical Benefits Scheme (PBS) data. The insights from the analysis guided important decisions around launch planning, submission modelling, and medical communications planning for the client.
Case Study: Treatment persistence in Crohn’s disease
Check out our case study on Crohn’s disease (CD) treatment outcomes to learn how Prospection helped support the decisions a pharma company made related to strategy, communication, education, and clinical support for its brand. Their data-driven decision process was fuelled by rich insights and real-world evidence generated through the Prospection Platform.
Case Study: Rare disease (PAH) – Patient finding
The Prospection Platform helped a top pharmaceutical company simplify complex brand decision making surrounding Pulmonary Arterial Hypertension (PAH) to support patient programs with the aim to deliver earlier diagnoses and better referral programs. Our analysis identified anomalies across geographies for diagnosis and referrals by specialties. We equipped our client with these on-demand insights that enabled them to determine PAH stakeholders and decide how to achieve earlier diagnosis, better referrals, and improved patient outcomes.
Leveraging Real World Data (RWD) for Smarter Product Launches
Discover how leveraging the use of real-world data and evidence can improve product development and commercialisation for life science companies, leading to more successful product launches and better health outcomes for patients.
Prospection’s Sponsorship of the Excellence in Health Journalism Awards
Prospection was proud to sponsor the Excellence in Health Journalism Awards 2023 alongside Rare Cancers Australia and the National Press Club of Australia. Congratulations to the winners! Read more here: https://www.npc.org.au/journalism-awards/excellence-in-health-journalism-awards-2023. Contact Prospection for more…
Multiple Myeloma: the power of the patient journey
Multiple Myeloma (MM) Awareness Month takes place every March to raise awareness about this uncommon and complex blood cancer that can often be difficult to diagnose in its early stages and challenging to manage, despite…
Prospection: Deep Insights into Understanding Treatment Efficacy
Technology advancements in the healthcare sector have profoundly improved patient care and treatment methodologies. However, the increasing sophistication brings massive datasets that must be parsed before they are valuable for healthcare professionals. Add this to…
